Focus Home Interactive has rebranded as Focus Entertainment the company has revealed. The European publisher is making it so you know that when a game is launched from them, it’s part of their diverse line of games and products.
“From now on, the Focus Entertainment brand covers all of Focus’ activities, with the term Entertainment being representative of the desire to diversify its games, products, services and revenue streams. Entertainment also emphasizes the ambition to offer players around the world unique experiences, supported by an editorial policy that stands out thanks to innovative concepts, inventive gameplay and original worlds that transcend the boundaries of video games.”
Paired with some major acquisitions in recent months, the focus on entertainment “to integrate talents and studios with singular visions in our strong and ambitious Group” makes a lot of sense. This will allow the company to promote “value creation, anticipate new trends, and unique gameplay.”