The Gambler — A.K.A Kenny Rogers — wisely proclaimed in 1978 that you gotta know when to fold them. At the time, he was talking about a crappy hand at cards, but he ended up speaking to successive generations about everything else in life. I doubt he ever thought that advice would extend to artificial intelligence making music videos, but here we are. Late last week, I shared how Shift Up boss and Stellar Blade sophomore Kim Hyung Tae decided to let AI create a music video for his upcoming sequel game, Stellar Blade: Blood Rain.
To say it didn’t go over well would be an understatement. The Gambler would likely call it a bust and tell Kim Hyung Tae to move on and focus on getting his game out.
But rather, Kim Hyung Tae has decided to double down — spending the past few days arguing with fans about a choice even he admitted was a wrong one.
He is now seeming to double down on his previous defences — offering that the music video for “Wanna Be In LOVE Ft. Evie” should be spared the condemnation it’s received because it features an original character designed and developed by flesh and blood humans.
EVIE, the character at the heart of this video, was created from head to toe by our talented artists and modelers through more than a year of dedicated work.
The AI is not creating her from scratch. It is rendering and presenting the character based on the data, designs, and…
— Kim Hyung Tae, 김형태, キム・ヒョンテ (@jamm3rd) July 31, 2026
“EVIE, the character at the heart of this video, was created from head to toe by our talented artists and modelers through more than a year of dedicated work. The AI is not creating her from scratch. It is rendering and presenting the character based on the data, designs, and craftsmanship our team created. We would truly appreciate it if you could view the work with that understanding in mind.”
I won’t editorialize here, but the thoughts expressed here very much remind me of what’s happening between musicians and Suno.
If you are a musician who knows how to use Nashville Numbers, should it be appreciated when you use AI to create a three-chord country song?
Kim Hyung Tae has in the past been either a great supporter of using AI, or its greatest creative fatalist.
He’s previously said that using the technology is the only way to keep up with Chinese developers in video games, who are both larger and use AI.
Stellar Blade Blood Rain has only been announced, with a likely release window in 2027.
