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Ubisoft Shifts Strategy to High-End Free-to-Play Games Over AAA Games

Ubisoft

Ubisoft’s earning’s call that happened earlier today had a ton of information to parse through but one standout bit of news is the new position the French developer is taking when it comes to developing new titles.

“In line with the evolution of our high-quality line-up that is increasingly diverse, we are moving on from our prior comment regarding releasing 3-4 premium AAAs per year,” said CFO Frederic Duguet during the call. The shift to “high-end free-to-play games,” leaves much to interpretation but with the recently announced Tom Clancy’s The Divison Heartland spin-off, a free-to-play title coming later this year, the returns on these games must be considerable for them to shift into a new direction.

“In line with the evolution of our high-quality lineup that is increasingly diverse, we are moving on from our prior comment regarding releasing three-to-four premium AAAs per year,” said Frederick Duguet. “It is indeed no longer a proper indication of our value creation dynamics. For example, our expectation for Just Dance and Riders Republic are consistent with some of the industry’s AAA performers.”

“In line with the evolution of our high-quality lineup that is increasingly diverse, we are moving on from our prior comment regarding releasing three-to-four premium AAAs per year,” continued Duguet. “It is indeed no longer a proper indication of our value creation dynamics. For example, our expectation for Just Dance and Riders Republic are consistent with some of the industry’s AAA performers.”

Ubisoft’s always had a slate of AAA-games to bolster their yearly calendar but the last several games have proven to flop for them. We’ve seen it with Breakpoint, Trackmania, The Might Quest for Epic Loot, and more titles.

Additionally, we are building high-end free-to-play games to be trending towards AAA ambitions over the long-term,” says Duguet. “This is purely a financial communication evolution and doesn’t change the fact that we continue to expect a high cadence of content delivery including powerful premium and free-to-play new releases.

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Bobby has been gaming since he was old enough to walk. Since then, the interest has only grown stronger, and here we are today. Follow Bobby on Twitter, and just go with it. @bpashalidis

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