After previously committing to E3 2023 last month via GameIndustry.Biz, Ubisoft has changed its mind on attending the showcase of the video game immortals, according to VGC.
Instead, the French publisher has decided to “move in a different direction” and is planning on hosting its own Ubisoft Forward on June 12th as a separate event which is happening the day before E3 2023 officially kicks off. The move follows the big three console makers – PlayStation, Xbox, and Nintendo opting to appear at the physical return for E3 2023, the first one in four years.
“E3 has fostered unforgettable moments across the industry throughout the years. While we initially intended to have an official E3 presence, we’ve made the subsequent decision to move in a different direction and will be holding a Ubisoft Forward Live event on 12th June in Los Angeles. We look forward to sharing more details with our players very soon,” a Ubisoft spokesperson told VGC.
Back in February, Ubisoft CEO Yves Guillemot previously stated that they have a lot to show off this June, some of which could include the third-party publisher’s upcoming slate of games like Assassin’s Creed Mirage, Skull and Bones, Avatar: Frontiers of Pandora, the next Just Dance game, and possibly some other surprises. Whether it’s at E3 or not, I doubt the plan to showcase those games has really changed but it sounds like Ubisoft will be part of the E3 conversation whether they are physically there or not.
E3 2023 is set to take place from June 13th through the 16th.
We’re reached out to Ubisoft for comment and will confirm if there are any additional details.