Looks like the right time to be making movies bases on video game properties it seems because Borderlands is the next in line to get the big screen treatment!
The award-winning Borderlands franchise has been lauded by critics and over the years has built a passionate global fan base, shipping more than 26 million copies around the world since its launch in 2009, including 8 million copies shipped during Take Two’s fiscal year 2015 alone. Set in the frontier of a sci-fi universe, Borderlands is best known for Gearbox’s blending of irreverent humor and characters, with a unique comic-book art style, and co-operative four-player genre-bending, loot-grabbing gameplay. It’s a franchise that in the last six years has ushered in a new and popular category of first-person shooters.
The Borderlands film creative team will be led by producers Avi and Ari Arad, who are responsible for some of the most successful motion picture and television franchises in history, including Iron Man, Spider Man, The Amazing Spider Man, X-Men, Ghost Rider and Blade.
“We believe that we’ve brought together the right partners, the ideal creative team and the perfect property to launch a new motion picture tent-pole for a global audience,” said Lionsgate Motion Picture Group Co-Chairs Rob Friedman and Patrick Wachsberger. “Part of our strategy in entering the game space under Peter Levin has been to source new brands with built-in audiences that will translate into great films and television shows. The Borderlands games don’t pull any punches, and we’ll make the movie with the same in-your-face attitude that has made the series a blockbuster mega-franchise.”
“Our Borderlands franchise continues to grow in popularity, and we’ve assembled a team with the strengths needed to introduce this amazing cross-platform property to a whole new global audience,” said Take-Two Interactive Chairman and Chief Executive Officer Strauss Zelnick. “Lionsgate has emerged as a major creative force in the global marketplace with an incredible portfolio of brands; our partners at Gearbox have pioneered and cultivated an iconic property; and Avi and Ari Arad are two of the most successful producers of action franchises. This alliance is ideally positioned to create a bold, provocative, no-holds-barred motion picture phenomenon that will delight Borderlands’current legions of fans and captivate moviegoers around the world.”“We’re thrilled to extend our partnership with Jon Feltheimer, Michael Burns, Rob, Patrick and the amazing team at Lionsgate and join forces with Take-Two and Gearbox on this incredible property,” said Avi and Ari Arad. “Borderlandshas a unique story-driven narrative energy and rich multidimensional characters that position it to become a singular motion picture event.”
“Creating, developing and continuing to build the Borderlands franchise at Gearbox Software has been an incredible ride where the most powerful fuel to our engine has been the astonishing outpouring of love and devotion from the fans,” said Randy Pitchford, President and Co-Founder of Gearbox Software. “It is the passion of the fans driving the growing success of Borderlands that brought what I believe to be the best team of film producers, marketing and distribution experts in the world together to deliver the exciting story and unique characters of Borderlands to the big screen.”
Only time will tell. The current score of good video game adaption isn’t high and the last attempt at a big budget gaming title didn’t score well with critics. The last time being 2010’s Price of Persia featuring Jake Gyllenhaal as the Prince. However this is a comedic series at its root with heavy gunplay, the formula for success is there it just needs to right mixture to capture the audience’s attention.
