Imagine the Future with Dreams and Mercedes-Benz

Media Molecule and Mercedes-Benz are surprisingly working together to develop a platformer within Dreams, which will launch in July. The idea comes from Mercedes-Benz and the whole thing came together under one idea: “Let’s imagine futures together”.

The project began in 2019 at Mercedes and SXSW’s me Convention, and cine then has been in the works at a ‘future lab’ where experts and conventioners worked together to make this game a reality.

“As a forward-thinking brand, we always encourage collaboration and creativity. With Media Molecule we found an excellent collaboration partner to take our engagement within the gaming community to the next level. Dreams offers the perfect space for gaming enthusiasts to design desirable visions of the future” says Bettina Fetzer, Vice President Marketing at Mercedes-Benz AG. “This collaboration stands for a new way of exploring and creating favourable futures for next generations from all over the world.”

You’ll be able to play Dreams and Mercedes very soon: it’ll be released in Dreams under the title “Dreams and Mercedes-Benz” on July 8, 2021.