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Techland Creates #DrinkForDLC Campaign Playfully Teasing Destiny

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Earlier this week, Bungie announced a promotion for Destiny players that drink Red Bull. For each can purchased players would receive XP boosts for their Destiny characters and access to The Taken King exclusive missions when the expansion launches later this year. Not surprisingly, many gamers are outraged at this promotion and have voiced their issues with Bungie about this whole thing since word first got out, the whole campaign is rather typically targeted towards gamers, too.

Techland took advantage by offering their own spin on this news and created some hilarious DLC available to Dying Light exclusively.

To thank fans for their involvement, today Techland announced an additional level to the Drink For DLC campaign. Techland have decided to design, create and release a number of all new free DLC packs for Dying Light throughout the second half of the year. The campaign will be led by the fans reaching successive stretch goals – by posting pictures of themselves drinking water on Twitter and tagging them with #DrinkForDLC.

All fans who have already participated will have their submissions added to the total tweet count. A full breakdown of the stretch goals has been released in a special image along with the originally promised docket code.

However, the very first stretch goal will be a more immediate reward. As the tweet count is already nearing 5,000, Techland decided to reward all the water-loving fans with a 50% XP boost to player agility. The perk will be active for 24 hours, starting this Sunday, June 28th (Pacific Time).

Techland will keep fans informed on the campaign progress via the official Dying Light Twitter account and will announce the number of upcoming free DLCs by the end of July 2015.

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Bobby has been gaming since he was old enough to walk. Since then, the interest has only grown stronger, and here we are today. Follow Bobby on Twitter, and just go with it. @bpashalidis

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