Sony will invest 1 million yuan ($140,080) in each game enrolled in the project with both small and big teams with engineers allowed to enter, Bao Bo, Sony’s director of China game production, said.
The news come as Sony was on-site in the Chinese city of Chengdu to re-launch the China Hero Project project.
“The scale of the third season will far exceed the previous two,” says Bao. The first wave of the China Hero Project kicked off in 2017 and was followed up in 2019 and has supported 17 titles with several reaching the market already.
Sony’s introduction to the Chinese market has led to a successful deal with miHoYo, the developer of Genshin Impact. Microsoft has seen how well-received the Genshin Impact deal was for Sony leading the tech giant to pursue similar ventures in China.
Since launching in China, Sony has sold more than 3.5 million PlayStation 4 consoles in a space primarily focused on mobile gaming. The PlayStation 5 has sold around 670,000 units since launching in May 2021.
“We want gamers around the world to better understand the creativity that comes from China. I have always had a dream which is for console gaming to become a regular part of daily entertainment for Chinese people,” Tatsuo Eguchi, president of SIE Shanghai said.