Sonic the Hedgehog

SEGA and JAKKS Announce Sonic the Hedgehog 2 Merchandise

We’re quickly racing towards the launch of Paramount Pictures’ sophomore Sonic The Hedgehog film.

In the follow-up to the cheesy and yet charming movie about SEGA’s blue menace, he finally chooses to settle down in Green Hills with his adopted family. But the return of the villainous Dr. Robotnik (Jim Carrey) is back with a rival for our hyperactive hero.

In order to deck you and the family out in time for Sonic the Hedgehog 2 on April 8th, SEGA of America and JAKKS Pacific have created a new merchandise lineup, as well as a costume line under the JAKKS Disguise brand.

On the toy side, there are a couple of exclusives, including one exclusive to Target, meaning that Canadians may miss out on a couple of sets.

  • Figurines – An all-new line of 4-inch figures including Dr. Robotnik, Sonic, Tails and Knuckles will be available for $9.99. These movie-style figures feature 11 points of articulation for customizable poses, as well as a unique accessory from the film. Made for ages 3 and up, this first wave won’t last long!
  • Plush Toys – The 9-inch plush assortment is based on fan favourite characters from the movie. This super soft and cuddly plush comes in Sonic, Tails and Knuckles. Made for ages 3 and up you can find these on shelves and online for $9.99 this Spring. Additionally, a new 13-inch Sonic Plush will also be available exclusively at Target this Spring. This tall plush is super soft and cuddly to the touch. Made for ages 3 and up, the 13-inch Sonic Plush will be available for $19.99.
  • Sonic Speed RC Set – The new Sonic Speed RC lets fans recreate the action from Sonic the Hedgehog 2. This set includes an iconic ring-shaped controller for forward motion, turns and spinning action. The RC lights up when you select Turbo mode for that extra boost. The 6-inch scale articulated Sonic figure is removable. This awesome RC is made for ages 4 and up and will be available for $39.99.
  • Tornado Biplane Playset (Walmart Exclusive) – Available only at Walmart is the Tornado Biplane playset with Sonic and Tails figures. You can recreate your favorite moments from Sonic the Hedgehog 2 with this super cool playset. Press down on the plane to make the propeller spin. Tails can sit inside to pilot the Tornado, and Sonic can ride on the wings as seen in the movie. Includes a 2.5-inch Sonic figure and an exclusive Tails figure, and will be available for $19.99.
  • Scalable Figures (Target Exclusive) – As an exclusive Target launch, JAKKS created a line of 2.5-inch scale figures including Sonic, Tails, Knuckles, Dr. Robotnik, and a Buzz Bomber. This giftable collection brings together fans’ favourite characters from the movie. They are fully poseable, fun to display and kids can play out stories from Sonic the Hedgehog 2. These figures will be available at Target for $19.99.


In terms of the costume offerings, Disguise has developed a range of Sonic the Hedgehog 2 apparel and accessories in Toddler, Child and Adult sizes, a dress version of Sonic and a Child accessory kit. All styles are coming to retail in stores and online this fall.

Toddler – The Sonic the Hedgehog 2 Toddler includes a super soft jumpsuit with white sleeve cuff detailing. Amp up this link with the super cool soft headpiece with Sonic’s signature quills and an attached clear vinyl visor that can be worn up or down!

Basic Costume – Sonic Basic is a very comfy hooded jumpsuit costume that will have you looking exactly like Sonic! The material is super soft and features a hood with the stiff felt ears and classic Sonic quills.

Classic Costumes – Sonic and his friend Tails both come in a Classic style version. Both costumes have a comfy hooded jumpsuit of velvet minky material with dimensional ears, embroidered eyes and quills for Sonic and a hair tuft for Tails.

Sonic Dress Costume – Disguise also created a dress version of Sonic. This super soft dress with lightning detailing on the skirt comes with a pair of glovettes and a cute headband with Sonic’s signature quills and ears!

Sonic Deluxe Costume – This super soft jumpsuit with a detachable tail features a detailed Sonic headpiece with attached ears and inflatable quills to give this costume a true movie feel. An included pair of Sonic gloves complete the look!

Sonic Accessory Kit for Children – The accessory kit comes with a headpiece with ears, inflatable quills, gloves and a pair of red foam shoe covers with lightning bolts! Pair this kit with a blue shirt and jeans for your super easy Sonic look.

Sonic Adult Unisex Jumpsuit – An extremely soft velvet minky hooded jumpsuit with Sonic’s signature quills and dimensional ears. Put on a pair of red sneakers and you will be ready to speed your way through Halloween in no time.

○ Hooded Jumpsuits – Disguise will also launch 2 Fancy Dress styles in the UK and US for Tails and Sonic. These comfy hooded jumpsuits feature stiff felt ears and classic Sonic quills. Stitched tails at the back give the Tails costume an authentic look.