After rumours swirled that Sony would once again be skipping out on E3, the news is now official as PlayStation will not be at E3 2020.
Speaking to GamesIndustry, Son confirmed the news, stating that they do not “feel the vision for the event is right for what it has planned,” and that dozens of consumer events are where you’ll find the console maker.
“After a thorough evaluation, SIE has decided not to participate in E3 2020,” confirmed Sony today. “We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.
“We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favourite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”
Sony has always been a massive draw to the event held in Los Angeles. Last year’s E3 wasn’t the big draw the week-long event usually is with many who’ve previously attended noticing the lack of attendees, which has dwindled in recent years in favour of smaller, branded events spread out throughout the year. Sony has been focusing on its State of Play branded live stream as well as its PlayStation Experience event, which has been missing the last few years. It also doesn’t help that attendees who attended E3 2019 had their information leaked to the public.
With the PlayStation 5 on the horizon, Sony should try new and exciting ways to introduce their next console. By focusing on more events spread out through the year, this allows Sony the chance to talk more about their product and allows people to demo their offerings more frequently.
