PlayStation China Hero Project ChinaJoy

PlayStation To Attend ChinaJoy 2023

Sony returns to ChinaJoy this year with many video games lined up for PlayStation to be displayed. Set for July 28 through July 31 at Shanghai’s New International Expo Centre, there are more than a dozen developers at the event, per Gematsu.


China Hero Project

First Party


Nothing new is seemingly being shown at the event given the lineup of video games being shown are all things we’ve seen over the last several months. For a country that at one point banned console, the gates are finally open with companies like Tencent and NetEase recruting talent worldwide to make video games for every market.

Niko Partners has followed the market for years and reported in 20220 the market’s assessment was $1.84 billion for the console market. By 2025, that number will jump to $2.46 billion.