Letting the Internet Control a Live Human in the Woods for 3 Days
In celebration of new nature-inspired Fresher Collection, Old Spice is upping its digital game and inviting fans to take a Nature Adventure – a unique outdoor experience without even having to leave their laptop. In partnership with Twitch, the world’s leading live social video platform and community for gamers, Old Spice Nature Adventure is the first-ever crowd-sourced gaming experience by a non-gaming brand (on Twitch).
Always looking for new ways to engage with our fans and as the manliest grooming brand on the planet, it only makes sense that we’re teaming up with the online home to the most dedicated and highly skilled gamers on the planet.
How It Works
Over three days (April 16-18), fans will be introduced to a mysterious Nature Man who has found himself in an equally mysterious forest. Through a live-streaming webcam, people will be able to watch this man in real time, and tell him what to do on every step of the journey.
Participating is as easy as following these simple steps:
- Log on to Twitch here (http://www.twitch.tv/oldspice); New players will need to first sign up, for free, on the site main page.
- Work together with other fans to unlock achievements or activities for Nature Man. Arm wrestle an obviously fake bear? Hear stories from a wise tree? Stumble across interesting and good smelling characters? The scenarios are endless – and completely up to the participating gamers.
- Listen to the live narrator who will help guide you, and will add an additional element of Old Spice humor that the brand is known for.
- Grab a stick of Old Spice Fresher Collection Timber antiperspirant/deodorant featuring odour fighting donuts, for a fully immersive nature scent experience.
- Go forth, and enjoy the greatest Nature Adventure hike of your life, experiencing the majesty of nature from the comfort of your home or work cubicle.
Get a Sneak Peek
Check out and share this video for more on what’s coming for Nature Adventure And be sure to tune in to Twitch (http://www.twitch.tv/oldspice) this week to watch – and help be a part of – the action as it unfolds.
You’re Invited: Old Spice Nature Adventure Dates and Times
April 16 – 10am-8pm PT / 1pm-11pm ET
April 17 – 10am-8pm PT / 1pm-11pm ET
April 18 – 10am-8pm PT / 1pm-11pm ET