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Nintendo Sponsors Go-Kart Champion with Custom Mario Kart 8 Gear

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Jeffrey Kingsley, Canada’s Karting Champion is sponsored by Nintendo of Canada with Mario Kart 8 and Wii U!

A custom-designed helmet will travel with Jeffrey as he continues on the 2014 and early 2015 go-karting circuit.  The helmet, showcasing artwork from the new Mario Kart 8 game for Wii U, will be worn by Jeffrey as part of his racing gear in addition to his kart and racing suit being branded with Mario Kart 8 and Wii U.

“Nintendo engaged Jeffrey with a sponsorship opportunity because he is dominating on the track and one of Canada’s greatest kart racers.”  says Nintendo of Canada’s manager of communications & partnerships, Matt Ryan.  “Mario Kart 8 is a great fit to be the sponsoring brand of a karting champ and we are excited to watch him compete on the Canadian and world stage. “ 

Nintendo has congratulated Jeffrey Kingsley on his recent win at the Rotax DD2 National Finals in Mt. Tremblant, Quebec, at the ASN Canadian Karting Championships, August 21-24, 2014.  This winning podium position secured his title as the Canadian National Karting Champion and his place on Team Canada for the Rotax Max Challenge Grand Finals in Valencia, Spain this November.

The helmet artwork was created by Vancouver’s We The Collective Design and painted by California’s Troy Lee Designs.

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