It isn’t a secret that Netflix is currently suffering from subscriber losses. It’s been an issue for some time now with each financial quarter offering fewer and fewer subscribers to the streaming giant.
To combat dwindling numbers, Netflix picked up Night School Studio and Boss Fight Entertainment and while shows like Stranger Things temporarily ebb the loss of viewers, there’s still hemorrhaging. So now the company has announced its own internal games studio to create a stable of games.
My biggest hope is that the company’s first in-house studio doesn’t go the way of Stadia’s internal studio — shuttering before even entering the market. Opening in Helsinki Finland may mitigate this scenario because it is “home to some of the best game talents in the world,” with Marko Lastikka leading the team as creative director.
“It’s still early days, and we have much more work to do to deliver a great games experience on Netflix,” said Amir Rahimi, the company’s vice president of game studios. “Creating a game can take years, so I’m proud to see how we’re steadily building the foundation of our games studios in our first year.”
Recently subscribers have had over 20 mobile games made available through the official Netflix app on iOS and Android including games like Poinpy, Stranger Things, Oxenfree, and Moonlighter.
“This is another step in our vision to build a world-class games studio that will bring a variety of delightful and deeply engaging original games — with no ads and no in-app purchases — to our hundreds of millions of members worldwide,” Netflix’s games boss Amir Rahimi said.