Gadgets are all the rage right now and there’s a lot of money to be made from selling them. The internet is one of the best platforms for finding buyers. Here are a few tips for starting an eCommerce business selling gadgets.
What types of gadgets will you sell?
There are lots of different types of gadgets to choose from. A few examples include computers, cameras, TVs, smartphones, audio equipment, gaming gadgets, fitness tech, kitchen gadgets and power tools. You should also consider whether to specialize in new gadgets or used gadgets.
Where will you get your supplies?
Next, you need to consider where you will get your supplies from. This could include ordering directly from the manufacturer, using a distributor or collecting used gadgets through the likes of Gumtree. You need to be able to make a profit, so it could be worth shopping around for suppliers. Ordering gadgets in bulk can allow you to access exclusive discounts, which could allow you to more easily make a profit without charging high prices.
How will you deliver your product?
You’ll need to find a way of delivering your product to customers. Platforms such as Shiply can be useful is you’re a small business – this allows you to find available drivers in your area to make individual deliveries. When it comes to providing fast deliveries for international customers you may want to consider looking into dropshipping, which allows you to deliver products directly from local suppliers rather than at your own warehouse.
What platforms will you use to sell your products?
If you’re selling online, you’ll need to build a website. You can use this website to display your inventory of products – this is essentially your online shopfront. There are eCommerce website builders that you can use as listed here at Disruptive Advertising. Alternatively, you could hire a web designer to create a site for you.
It could also be worth building an app. Most eCommerce companies will generally start as a website and build an app once they’ve started to accumulate a customer base. There are app builders that you can use to build an app yourself. Alternatively, you could hire an app developer.
You could also use third-party online marketplaces like Facebook, eBay and Amazon. You can set up an official account for your business and sell via this account.
How will you market your company?
In order to attract customers, you need to get your company name out there. Some of the best strategies for advertising your online company could include:
- Product reviews: Use videos and blog posts to do in-depth professional reviews of products that you sell. This can be a great way of attracting customers.
- PPC ads: Pay-per-click (PPC) ads can also be great for attracting business. These could be image ads, video ads or search engine ads (the promoted search listings you see at the top of Google).
- SEO: Search engine optimisation (SEO) is a strategy that can help to boost your rankings on search engines like Google and Bing. This could help more people to visit your site after entering specific keywords.
Marketing you need to keep doing in order to keep attracting customers. There are marketing companies that you can hire to do this for you or you can try to do your own marketing.