Entertainment Software Association of Canada Finds Canadians Gaming More During Covid-19
The Entertainment Software Association of Canada has conducted a study on the Canadian gaming industry, with some findings focused on the current ongoing pandemic and how we’re playing video games while staying home. the ESAC reports their findings every two years to identify how, what, where and why Canadians are playing video games.
“This year, we at Entertainment Software Association of Canada are releasing our Real Canadian Gamer – Essential Facts 2020 data during unprecedented times,” says Jayson Hilchie, CEO of ESAC. “Canadians are spending more time at home for leisure, remote work and for their health as they support physical distancing health measures to stem the spread of COVID-19.”
ESAC’s report is called Real Canadian Gamer – Essential Facts, and it’s got some really interesting information about our habits at home. For starters, did you know the average age of an adult game is 38? Pressing on that note, the gender split of adult gamers is 50/50 male to female.
If you didn’t guess that mobile devices were the leading platform for gaming, it’s fine. Most of us have a game on iPhone or Android that we play in short bursts on the GO or while watching Netflix. Kids and teens, however, find consoles to be the real winner.
“More than forty percent of parent gamers are spending more time playing video games with their children during the pandemic; sixty-nine percent of parents with kids (6 to 12) played video games with their children; sixty percent of parent gamers with teens (13 to 17) played video games with their teens,” Hilchie continues, “Ninety-six percent of parents of gamers (ages 6 to 12) find the ESRB rating system especially helpful in choosing video games that are appropriate for their children.”
West in Saskatchewan, they have the most video game players per capita in Canada with a whopping 68% playing regularly with an average of 10 hours per week. Go figure the most popular genres of games happen to be puzzles and word games. My parents play these, so I’m surprised but not at all shocked by this news.
What I’ll never understand is how popular esports games are, but according to the ESAC, more Canadians are participating in esports as views with 40% of Canadian gamers watching content. Broken down, that’s 41% of adults and 46% of kids and teens who stream as viewers.
Unsurprising is that 40% of Canadian adults play solo online, another 40% play with friends or others, 20% play with someone else in the room and lastly, 30% play online with players.
The ESAC observed that while we are playing more video games at home, there hasn’t been “substantial new video game consumers.”
There’s an insightful PDF available here that does in-depth and is free to read.