CD Projekt Plans On More Transmedia Projects After Success With Cyberpunk Edgerunners
CD Projekt RED has hit a resurgence in popularity with the release of Cyberpunk: Edgerunners in September. The anime based on Cyberpunk 2077 gave viewers an incredible look at Night City, offering them an original take on the world introduced to players back in 2020.
Revealed during CD Projekt’s third-quarter earnings call, the studio said while it hasn’t planned a second season of Edgerunners, there is an “appetite to do more in transmedia,” Michał Nowakowski, CD Projekt’s SVP of business development confirms.
Cyberpunk 2077’s sales continue to excel and saw a massive spike in September following the release of the anime which was a joint project with Studio Trigger. “This 10-episode series co-developed by CD Projekt Red in collaboration with the Japanese Studio Trigger stole the hearts of millions of fans of the universe all over the world,” Piort Nielubowicz, CFO at CD Projekt said. “The series was praised by critics and hit the Netflix top 10 lists in 19 countries. The popularity of the anime series, along with the positive reception of the Edgerunners update, visibly affected unit sales of Cyberpunk.”
Transmedia is finally at a point where it can benefit most series it is representing. We’ve seen this with Netflix’s take on Castlevania and it is one of the most incredible adaptions to date. By allowing movies, anime, and other iterations of media the opportunity to tell stories in established worlds filled with lore, rules, and well-written characters, success feels like a given when compared to creating new worlds that the average person may not be familiar with.