BMO hires Gaming Relations Specialist, a global first for any financial institution
BMO Financial Group announced the launch of a first-of-its-kind communications platform on Twitch, known for its massive gaming community, called BMO NXT LVL. BMO wishes to help gamers level up in-game and in life by connecting and engaging with them in the digital spaces where they are.
For the first time ever for any financial institution, a new role has been created to drive this initiative, the Gaming Relations Specialist (GRS). While hosting BMO NXT LVL, the GRS will engage insightful discussions on gaming and personal finances with guests through live-streamed and social content.
Sean Frame, a personal banker from Windsor, became BMO’s first GRS, aka @BMO_GRS.
“BMO is thrilled to welcome Sean into his new role as our first ever Gaming Relations Specialist,” said Maja Neable, BMO CMO, Personal and Business Banking & Chief Data & Analytics Officer, Marketing. “As a longtime BMO employee, Sean’s passion and knowledge for banking and gaming alike will be the perfect combination to drive deep engagement and meaningful conversations with gamers and influencers in this exciting space.”
The very first stream of BMO NXT LVL launched on May 13th, launching the season in partnership with advertising agency FCB Toronto and media agency UM. Weekly episodes on topics like monetizing gaming, homeownership and investing will be part of BMO NXT LVL’s first season, including a dynamic Augmented Reality tour of the GRS’ office, contests and playing games across Twitter, Twitch and TikTok.
“NXT LVL opens the door for BMO to engage thousands of gamers by entertaining, educating and connecting with them in a way no bank has done before,” continued Neable. “The Twitch platform is immersive and personal and it’s an incredible opportunity to continue to authentically connect with customers, provide value to viewers in an entertaining way and help customers make real financial progress.”
Tune in to BMO NXL LVL live streams on Twitch and follow @BMO_GRS.