Blizzard Is Killing The Name


If you’ve played a Blizzard game between 1996 to now, well, you’ve had some sort of interaction with Blizzard’s ecosystem. Many gamers spent time playing Warcraft or Diablo, chatting with others on the platform.

Two decades later and Blizzard is moving past calling it, the name is a relic of a service that no longer exists, and Blizzard wants to rename it to Blizzard tech instead of what we’ve known it to be called!

We’re going to be transitioning away from using the name for our gaming service and the functionality connected to it. technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We’ll just be referring to our various products and services using the Blizzard name instead. You’ve already seen this recently with things like “Blizzard Streaming” and “Blizzard Voice,” and more changes are on the way.

When we created, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.

We just wanted to make sure everyone was aware as we moved forward with this change over the next several months; we’ll provide any relevant updates as the transition progresses.