Atari is once again changing positions and shaking up its business strategy. After a meeting earlier today, the board of directors announced the new strategy the company will follow, according to GamesIndustry.biz
“Our intent with any gaming experience is to provide accessible and joyful moments of meaningful play,” said Atari’s recently appointed CEO Wade J. Rosen.
Atari will also exit Atari Casino and write down TV production efforts as it refocuses on premium PC and console titleshttps://t.co/PRIkZncHHd
— GamesIndustry (@GIBiz) July 5, 2021
“That’s the core of Atari and what binds our history with our future. To that end, we feel that premium gaming is a better representative of this type of gaming experience and the Atari DNA.”
Atari said that the free-to-play space has been successful for the company so far and as long as there is a user base, they will continue to support the space. Unfortunately, free-to-play games like Roller Coaster Tycoon Stories, Crystal Castles, Castles & Catapults, Ninja Golf, and Atari Combat: Tank Fury will either be shut down or sold off. Luckily, there are lots of great mobile games to play over the next several months.
Additionally, Atari’s Casino business in Africa will shutter and braking its efforts to break into television.
Atari aims “to build a strong pipeline of premium games on all platforms,” with the goal of launching new games no later than March 31, 2022. These titles will also be added to the company’s newest console, the Atari VCS, which has been met with a lukewarm reception when it launched earlier this month.
After it’s all said and done, Atari will take a $5.9 million US loss.
