Editorials

[Event Video] ASUS Zenfone 2 NYC Launch Event

AsusZenFone2LaunchTN

Incredible Comes to New York: ASUS Chairman Jonney Shih Announces Availability of ZenFone 2 in North America

Hosted at the sophisticated and stylish Gotham Hall in Manhattan, the event showcased a line-up of meticulously-crafted products in their North American debut and featured a stunning acrobatic dance performance creatively highlighting photography with ZenFone 2.

ZenFone 2 is the flagship ASUS smartphone designed to be an empowering luxury for everyone to enjoy. A marvel of craftsmanship and engineering, ZenFone 2 features a 13 MP camera with ASUS-exclusive PixelMaster camera technology, the brand-new ZenUI user interface, Dual-SIM, Dual-Active (DSDA) capability, and incredible performance that delivers a premium smartphone experience to users. ZenFone 2 is coming to market in the United States unlocked and contract-free, giving users freedom to enjoy the smartphone on the service provider of their choice.

ZenFone 2 is the new flagship smartphone in the hugely-successful ASUS ZenFone family, featuring an all-new design, 13MP PixelMaster camera, and uncompromising performance delivered by a 64-bit Intel® Atom™ Z3580 (‘Moorefield’) processor with up to 4GB RAM. An Intel LTE-Advanced modem provides ultra-fast and reliable 4G/LTE connectivity. Building on the success of ZenFone and leveraging a quarter-century of engineering accomplishments, the highly-anticipated ZenFone 2 provides a wealth of exciting new features and a refined ASUS ZenUI experience to deliver a new level of empowering luxury for everyone.

ZenFone 2 has a gorgeous, all-new design that employs iconic Zen design elements, such as a sleek, brushed-metal finish and concentric-circle detailing, and introduces new refinements, including a graceful curved case that tapers to an incredibly-thin 0.15 inch at the edges. The exclusive Ergonomic Arc design provides a comfortable, secure grip, and features an intuitively-placed volume-control key on the rear of the phone within easy reach of the user’s index finger. The 5.5-inch Full HD IPS+ screen has a large 72% screen-to-body ratio that provides a maximized viewing experience, while reducing ZenFone 2’s overall size.

ZenFone 2’s 13MP PixelMaster camera with its f/2.0 wide-aperture lens lets users quickly and easily capture beautiful, high-resolution photos with zero shutter-lag. Camera features, including Low Light mode, Backlight (Super HDR) mode, and Super Resolution mode, ensure incredible photos even in dimly lit situations.

ZenFone 2 has a 3000mAh battery that provides more than enough power to get through the day, and it also features BoostMaster1 fast-charge technology for dramatically-reduced recharge times.

AVAILABILITY & PRICING

ASUS ZenFone 2 will be available in red, black, gray and silver from May 19th, 2015, costing $249 for the 2GB RAM/1.8GHz version with 16GB storage and an Intel Atom Z3560 processor, or $379 for the 4GB RAM/2.3GHz version with 64GB storage, an Intel Atom Z3580 processor and a BoostMaster charger. It will be available to order from NewEgg.ca, NCIX.com, Canada Computer and Memory Express in Canada. Additionally, the ASUS ZenFone 2 accessories are not confirmed for the Canadian market.

For further product information, please visit: http://www.asus.com/ca-en/Phones/ZenFone_2_ZE551ML/

 

 

 

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Former Producer/On-air Co-star for the Ed the Sock Show (G4, City-TV, MuchMusic)

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