Activision Blizzard is getting into the field of diversity, equity and inclusion [DEI] — a sector growing fast across all industries.
I can tell you of its rapid increase firsthand because I work DEI for media, and I see the process happening on a daily basis.
And nowhere is that growth more apparent than in the world of gaming.
It makes sense when you think about it because DEI thrives in areas where communication and culture do, and gaming is one of the fastest-growing sectors involving both.
More and more gaming studios like Bungie, Ubisoft and EA are offering a person or team focused on EDI. Much like Activision Blizzard, the latter two have a lot of growing to do as a result of allegations of toxic work environments and inappropriate behaviour from predominantly male workforces.
Activision Blizzard has self-identified the goal of having a workforce consisting of 50 percent women and non-binary employees in the next five years. In order to reach this goal, Activision Blizzard is appointing Kristen Hines as its first DEI officer.
“I’m excited to join a company that is prioritizing its commitment to DEI and making progress on the ambitious goals it has set for itself,” Hines said. “In an industry with historical underrepresentation, I’m looking forward to leading the company’s efforts to further build a workplace that values transparency, equity, and inclusivity.
“Gaming has amazing potential to connect communities around the world and showcase heroes from all backgrounds. I am looking forward to playing a part in expanding the landscape of talent who brings these compelling experiences to a broad base of players.”
Hines is coming to gaming from the more established IT industry, where she was a managing director of Irish firm Accenture’s global inclusion, diversity and equity practice program. Her specialties are in HR programs and practices, as well as improving and supporting employee working experiences.
Hines says that in an “industry with historical underrepresentation, I’m looking forward to leading the company’s efforts to further build a workplace that values transparency, equity, and inclusivity. Gaming has amazing potential to connect communities around the world and showcase heroes from all backgrounds. I am looking forward to playing a part in expanding the landscape of talent who brings these compelling experiences to a broad base of players.”
Activision Blizzard has been transparent of late about struggles it’s having with hiring and retention, largely due to the allegations above and resulting legal action on behalf of the state of California and several past and present employees. While engaging in DEI practices won’t solve those ongoing problems, it’s a great way to ensure a brighter future.
