A new advert from Sony has been revealed today, this time it’s about using your imagination and pushing the boundaries of what play is. Titled, The Edge, the new ad wants you to “challenge the ordinary,” and after watching the ad, I can certainly see this as truly being a PlayStation ad.
“The Edge” showcases our ambition to challenge the ordinary and continue to push the boundaries of play. We want to raise the bar for our fans and for ourselves as we move into a new generation. The core of our brand is defined by those thrilling moments when our hearts race and we leap into the undiscovered adventure. That’s what this new ad is all about.
In other news, Sony is hosting another PlayStation 5 Showcase this Wednesday, September 16, at 4:00 PM ET. The next digital showcase will weigh in at around 40 minutes, and feature updates on the latest titles from Worldwide Studios and world-class development partners.