Can you feel the excitement building? LEGO is opening its second of three planned Greater Toronto Area stores, and it will be its largest new retail experience yet.
Opening in the CF Toronto Eaton Centre on the morning of Friday, October 23, 2026, the store will be more than just a place to buy LEGO sets; it’ll also be a community hub where you can “Add Your Piece.”
That’s also the title of new interactive building experiences across the storefront that let people celebrate creativity and community.
This will be part of a special “Opening Weekend” event that kicks off at 10 a.m. ET.
- Additionally, those who snap themselves to the storefront throughout the weekend will be able to:
- Take part in an exclusive LEGO Make & Take experience
- Have photo/video opportunities inside a larger-than-life LEGO Yellow Bag installation
- Pick up a limited-edition Toronto opening-day postcard
Those who had their eye on a new kit…or seven… will be happy to know there are exclusive deals all weekend that include:
- I <3 LEGO Store Tile each day for the first 750 guests
- LEGO New Store Opening Ribbon Cutting set, only available with a LEGO Insiders purchase of $195
- LEGO Store set with any purchase of $155
- LEGO Store Reusable Tote with any purchase of $65
Once again, this is part of LEGO’s plan to bring creators closer to home, with a LEGO Store opening at CF Markville in Markham last month and another in Mississauga’s Square One Shopping Centre on November 6.
The new 2,637-square-foot CF Toronto Eaton Centre location is part of the LEGO Group’s largest Canadian retail expansion in more than five years, bringing the company to 15 locations when complete.
